From the SAMBA Blog:

Marketing to Self

Marketing is communicating to the world some form of value you offer. It faces outward.

We don't usually think of marketing as facing inward toward ourselves. I'm suggesting that marketing can be thought of as an internal conversation with yourself. It flows both ways.

When you tell yourself that you have a long arc, that's internal marketing. When you indulge in the private luxury of a random free day from the office, you are marketing to yourself. When you sign your name with a flourish on a personal will, hoping it won't come into play for many decades, you're telling yourself a story.

Just as effective marketing stands out clearly from mediocre marketing in the world, internal marketing can be measured by quality and results. You don't get a pass for crafting weak stories just because no one else is paying attention. What kind of stories are you telling to yourself? Are you persuading you to do something worthwhile?

The stories you tell yourself become consistent scripts. Before you know it, the world sees what you've been marketing to the guy in the mirror.