What's your forte? Communication skills or Charisma?

Written on Thursday, February 19, 2009 by Siddharth PV

This gem came out of a discussion with Mr. Neeti ------ of Core Objects at the OCC meeting on Jan 18, 2009.

For any marketer - communication is hygiene factor.
No marketing guy can survive without great inter-personal skills.

But COMMUNICATION is / may still be a commodity (to an extent at least). But it is not everything. It is definitely not all that marketing is about.

A marketer's main forte is its ability to influence people's thinking.
A good marketer is the one who has the charisma to influence the way you think and coax you into action.

So - MOVE beyond mere communication skills.
They cannot be your USP. Your USP has to be the ability to influence decisions.
For that you need to understand your client really well.

Now figure ways to do it.

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What's your forte? Communication skills or Charisma?

This gem came out of a discussion with Mr. Neeti ------ of Core Objects at the OCC meeting on Jan 18, 2009.

For any marketer - communication is hygiene factor.
No marketing guy can survive without great inter-personal skills.

But COMMUNICATION is / may still be a commodity (to an extent at least). But it is not everything. It is definitely not all that marketing is about.

A marketer's main forte is its ability to influence people's thinking.
A good marketer is the one who has the charisma to influence the way you think and coax you into action.

So - MOVE beyond mere communication skills.
They cannot be your USP. Your USP has to be the ability to influence decisions.
For that you need to understand your client really well.

Now figure ways to do it.